01
Another full-time hire
- Recruitment costs
- Salary and employer’s NI
- Pension contributions
- Holiday and employee benefits
- Management and training time
- Long-term employment commitment
B2B Technology Sales & Business Development
I open doors. You close deals.
Experienced outsourced sales and business development for technology companies — without the cost and commitment of another full-time hire.
I help technology businesses identify prospects, open doors, engage decision-makers and generate qualified new-business opportunities for their sales teams to progress and close.
No obligation. We simply establish whether there’s a good fit.
New business is a discipline, not a task.
Consistent prospecting, experienced conversations and a defined view of what a genuine opportunity looks like.
Why outsource
Need more opportunities — or another employee?
If your existing team can progress and close opportunities but doesn’t have enough prospects entering the pipeline, adding another permanent salesperson may not be the only answer.
02
An outsourced consultant
- No recruitment costs
- No PAYE or employer’s NI
- No pension or holiday costs
- Experienced from day one
- Month-to-month agreement
- Focused purely on new business
What I do
Focused purely on new business
My role isn’t to replace your existing sales team. My role is to create more opportunities for them. I work at the front end of your sales process, helping to identify, approach, engage and qualify prospective customers.
Target
We establish exactly what a good prospect looks like by defining your Ideal Customer Profile (ICP), target sectors, company size, geography, buying triggers and relevant decision-makers.
Prospect
I identify suitable target organisations and the people within those organisations who are most relevant to your proposition.
Engage
I approach prospects with clear, commercially focused messaging designed to start genuine business conversations rather than simply generate activity.
Qualify
I establish whether there is a genuine requirement, challenge, opportunity or commercial reason for the prospect to continue the conversation.
Deliver
Qualified sales opportunities are introduced to your team to progress through your normal sales process.
Report
You receive regular visibility of activity, conversations, opportunities and pipeline development.
The objective
10+ qualified sales opportunities per month
The objective is straightforward: create a consistent flow of genuine new-business opportunities.
Depending on your market, proposition and Ideal Customer Profile, I typically work towards generating 10+ qualified sales opportunities per month.
These aren’t simply names purchased from a database. The focus is relevant conversations with organisations and decision-makers that fit your target market and have a genuine reason to engage.
Your team can then concentrate on progressing opportunities and closing business.Who I work with
Built for B2B technology companies
My experience and preferred focus is within the technology sector. I’m particularly interested in businesses that already have a strong product or service but need help creating more conversations with the right prospective customers.
This is for you if…
- You have a proven B2B product or service.
- You want to increase your new-business pipeline.
- You have salespeople who can close but need more opportunities.
- You don’t currently have enough dedicated prospecting activity.
- You want to enter a new sector or target market.
- You need an experienced person representing your business.
- You don’t want to recruit another permanent salesperson.
- You want flexibility rather than a long-term outsourced sales contract.
If your challenge is essentially “we need more conversations with the right companies”, we should talk.
Why work with Henry
Experience matters when you’re representing your business
When somebody approaches a potential customer on your behalf, they’re representing your company. That’s why I believe new-business development shouldn’t simply be handed to the cheapest available resource.
I bring extensive experience in technology sales, business development, lead generation, prospect engagement and commercial relationship development.
I don’t want to sell to your existing customers. My focus is on new business.
I want to feed your sales team with qualified opportunities to progress and close.
The consultancy operates month-to-month.
The objective is qualified sales opportunities and meaningful pipeline.
How we get started
A simple 5-step process
From first conversation to qualified opportunities, with clear agreement on what a good opportunity looks like before any activity begins.
Discovery
We start with a short conversation about your company, proposition, sales objectives and current pipeline.
Define your ICP
We agree the industries, organisations, company sizes, geographical areas and decision-makers you want to reach.
Agree what a qualified opportunity looks like
Before starting, we establish what should constitute a genuine opportunity for your business.
Start new-business development
I begin identifying prospects, approaching decision-makers, developing conversations and qualifying opportunities.
Deliver & review
Opportunities are introduced to your team, with regular communication around activity, feedback and pipeline. We continually refine the targeting and messaging based on what the market is telling us.
The commercials
Straightforward. Flexible. Month-to-month.
Experienced sales and business development expertise, without the fixed cost and commitment of another permanent hire.
Monthly consultancy
£4,000–£5,000 + VAT
The exact fee is agreed based on the complexity of your proposition, Ideal Customer Profile and target market.
What’s included?
Sales & business development expertiseICP and target-market developmentProspect identificationDecision-maker targetingNew-business outreachProspect engagementOpportunity qualificationQualified opportunity introductionsPipeline developmentRegular reporting and feedback
Target: 10+ Qualified Opportunities Per MonthActual volumes depend on target market, ICP, proposition, sales cycle and prospect response.
Frequently asked questions
The things people ask first
Are you a lead-generation agency?
No. I position myself as an outsourced Sales & Business Development Consultant. Generating qualified opportunities is a key output, but you’re engaging an experienced sales professional to work on developing your new-business pipeline.
How many opportunities can you generate?
The typical objective is up 10+ qualified sales opportunities per month, depending on the market, ICP and proposition.
What is a qualified opportunity?
This is agreed with you before activity starts. Generally, it means an organisation that fits the agreed target profile where an appropriate decision-maker has demonstrated a genuine reason or interest in having a sales conversation.
What sectors do you specialise in?
My primary focus is B2B technology, including SaaS, AI, software, IT, MSPs, telecoms and related technology-enabled services.
How much does it cost?
Typically £4,000–£5,000 + VAT per month, depending on the scope and target market.
Is there a long-term contract?
No. The consultancy operates on a month-to-month basis.
Will you replace our existing sales team?
No — quite the opposite. My role is to help create opportunities for your existing salespeople to progress and close.
Can you work under our company brand?
Where appropriate, I can operate as an extension of your business and work closely with your existing sales operation.
Ready to build more pipeline?
Let’s start a conversation.
If you have a strong technology product or service but need more conversations with the right prospective customers, let’s talk.
In an initial 20-minute discovery call, we can discuss:
- Your proposition
- Your target market
- Your Ideal Customer Profile
- How you’re currently generating new business
- Where the gaps are in your pipeline
- Whether an outsourced sales resource makes commercial sense
There is no obligation. We’ll simply establish whether there is a good fit.